An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Brent Rollins; Shravanan Ramakrishnan; Matthew Perri

doi:10.1108/IJPHM-09-2012-0003

An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Brent Rollins, Shravanan Ramakrishnan, Matthew Perri

Department of Pharmacy Practice

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	7
DOIs	https://doi.org/10.1108/IJPHM-09-2012-0003
State	Published - Aug 30 2013

Disciplines

Public Relations and Advertising
Business
Marketing

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10.1108/IJPHM-09-2012-0003License: Unspecified

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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement. / Rollins, Brent; Ramakrishnan, Shravanan; Perri, Matthew.
In: International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7, 30.08.2013.

Research output: Contribution to journal › Article › peer-review

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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Disciplines

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