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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalInternational Journal of Pharmaceutical and Healthcare Marketing
Volume7
DOIs
StatePublished - Aug 30 2013

Disciplines

  • Public Relations and Advertising
  • Business
  • Marketing

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