Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins; Karen King; George Zinkhan; Matthew Petri

doi:10.1177/009286151004400603

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins, Karen King, George Zinkhan, Matthew Petri

Department of Pharmacy Practice

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Drug Information Journal
Volume	44
DOIs	https://doi.org/10.1177/009286151004400603
State	Published - Nov 1 2010

Disciplines

Medicine and Health Sciences
Public Relations and Advertising
Marketing

Access to Document

10.1177/009286151004400603License: Unspecified

Cite this

@article{cd41034f94d7467fae822bfe0e89d329,

title = "Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements",

author = "Rollins, {Brent L.} and Karen King and George Zinkhan and Matthew Petri",

note = "Abstract A recent trend in DTC advertising has been the increasing presence of nonbranded, or help-seeking, ads. These ads make no mention of a branded medication, using only the pharmaceutical manufacturer as an identifier. Though these ads have been around since the inception of DTC, no direct comparison to the branded counterpart has been conducted in the literature.",

year = "2010",

month = nov,

day = "1",

doi = "10.1177/009286151004400603",

language = "American English",

volume = "44",

journal = "Drug Information Journal",

}

TY - JOUR

T1 - Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

AU - Rollins, Brent L.

AU - King, Karen

AU - Zinkhan, George

AU - Petri, Matthew

N1 - Abstract A recent trend in DTC advertising has been the increasing presence of nonbranded, or help-seeking, ads. These ads make no mention of a branded medication, using only the pharmaceutical manufacturer as an identifier. Though these ads have been around since the inception of DTC, no direct comparison to the branded counterpart has been conducted in the literature.

PY - 2010/11/1

Y1 - 2010/11/1

UR - http://journals.sagepub.com/doi/abs/10.1177/009286151004400603

U2 - 10.1177/009286151004400603

DO - 10.1177/009286151004400603

M3 - Article

VL - 44

JO - Drug Information Journal

JF - Drug Information Journal

ER -

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Disciplines

Access to Document

Other files and links

Cite this