@article{cd41034f94d7467fae822bfe0e89d329,
title = "Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements",
author = "Rollins, \{Brent L.\} and Karen King and George Zinkhan and Matthew Petri",
note = "Abstract A recent trend in DTC advertising has been the increasing presence of nonbranded, or help-seeking, ads. These ads make no mention of a branded medication, using only the pharmaceutical manufacturer as an identifier. Though these ads have been around since the inception of DTC, no direct comparison to the branded counterpart has been conducted in the literature.",
year = "2010",
month = nov,
day = "1",
doi = "10.1177/009286151004400603",
language = "American English",
volume = "44",
journal = "Drug Information Journal",
}