Use of Celebrity Endorsement in Prescription Pharmaceutical Advertisements: Effect on Consumer Response When a Brand Name is Not Involved

Brent L. Rollins, S Ramakrishnan, M Perri

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Mar 2012
Event	American Academy of Advertising (AAA) - Myrtle Beach, SC Duration: Mar 1 2012 → …

Conference	American Academy of Advertising (AAA)
Period	3/1/12 → …

Disciplines

@conference{10577f8a8e2d4476a037bc9a9df40500,

title = "Use of Celebrity Endorsement in Prescription Pharmaceutical Advertisements: Effect on Consumer Response When a Brand Name is Not Involved",

author = "Rollins, {Brent L.} and S Ramakrishnan and M Perri",

year = "2012",

month = mar,

language = "American English",

note = "American Academy of Advertising (AAA) ; Conference date: 01-03-2012",

}